From Beta Max to 16K, Sony's largest Crystal LED in the world watches "High definition tomorrow"

There will be a "high-quality future" in Hong Kong

Port city, Yokohama. This port city, which represents Japan, has absorbed a variety of cultures from the West since modern times, and is still creating the cutting edge of the times. In the future area of Hong Kong, which has a strong atmosphere in Yokohama, Makura heard that he "can experience the highest picture quality in the world." he went to the Shiseido Research and Development Center "S/PARK". There is a piece of "made by Sony" in the southern sea, so we can't wait …... no, no, no.

Akura: there is a thought-provoking interview experience about "Future High definition Images". Let's introduce it below. In a high-quality world, common sense in society says, "stop broadcasting at 8K." Indeed, so far, this may be the case as a broadcast.

-- not to mention that 8K has only begun to broadcast official broadcasts in recent years. The lead NHK has only been studied as the "ultimate broadcast" for many years. "what's next?" When asked, it's hard to see the truth.

Akura: but if it is not bound by the broadcast of online video and other formats, that free idea has a possibility of more than 8K. The story this time is that if you want to see the recent high-precision images of such mailbox 8K, Shiseido S/PARK in Yokohama is the best.

S/PARK opened in Hong Kong in April 2019 as a research facility for Shiseido. The official name is Shiseido Global Innovation Center. It is said that the research institute on the outskirts of Yokohama has moved here, which used to be an isolated company secret facility, and in this S/PARK, a new open space has been set up to take advantage of the characteristics of the new cutting-edge area of Hong Kong's future. The first and second floors are open places such as coffee shops and exhibition halls, with research facilities on the upper floor.

The "S/PARK" of the facility name is a new word for the combination of the initials "S" of Shiseido and the park "PARK". At the same time, it also means "SPARK", which means "SPARK" means spark, through the intersection of a variety of values to produce chemical reactions to create new things.

In the future of Hong Kong, the fun of entertainment is needless to say, such as the global headquarters of Nissan and the Daiwa Research Institute of IBM, and the land where cutting-edge enterprises also gather together. as far as our industry is concerned, the research institute with LG next to S/PARK is under construction. When asked about the significance of the construction of the city of Naka in these cutting-edge areas, the open space becomes active. In other words, not only secret development strongholds, but also Shiseido can be appealed to ordinary people by opening the company's facilities to users and ordinary people. At the same time, researchers can also absorb the need for social orientation through skin sensation.

So why high-quality in Shiseido, which is famous for cosmetics and so on? because the S/PARK lobby has built a new 16K Sony Crystal LED display system. The size is about 790 inches diagonally. It is said to be a Sony-made Crystal LED display system, which is the largest in the world.

Communicate with users and ordinary citizens in a new sense and use ultra-high-precision images to show the direction of Shiseido. It plays such a role in the R & D center. 16K × 4K, the largest Crystal LED display system in the world, has been introduced there and is running. Such measures are rare, and LG, who has become a "neighbor", seems to be inspired by this and is expected to set up open space in research facilities under construction.

Ma Cang: the profound relationship between the big picture and the picture quality, and then what kind of content is produced on the big screen as the platform? this is the commodity writing this time. As for the size and quality of the picture, we will discuss it in detail next. Here is the special content produced by Sony PCL. In terms of technology and content, it is very eloquently pointed out that the development of high-precision images in the future is very eye-catching.

Why does Shiseido's S/PARK have such a huge Crystal LED system?

Makura: let's start around there. As Shiseido, from the initial conception stage of the S/PARK project, taking the walls of the open space as a comprehensive picture, put forward a variety of information and information. But the problem with being such a big picture in a bright space is the display device. The projector with limited brightness is limited, and the only realistic choice is the LED display.

This time the device is Sony's Crystal LED, and the decisive thing is that you can't see pixels even at close range. The average LED display has a more or less beeping feeling, but it won't be a big problem if you look as far away as the signage county at the Shibuya intersection. But this time the concept of S/PARK is to be able to contact the image, through the image virtual contact object, this kind of dense communication. In this case, it should be close to the wall and watch in front of your eyes. More importantly, conceptually, the wall needs to be directly transformed into an image.

When it comes to high-definition devices in recent years, a lot of people come to mind about OLED. In fact, S/PARK also has an OLED solution, large OLED panel Excelsior 88 is currently the limit, a wall of a panel is not very good, but can not be manufactured. In this way, there will only be multiple monitors, so that the seams of the display unit will appear, significantly reducing the realism of the painting as a huge one. The ideal is like a display caught in such an illusion that there is a world on the other side of the picture. There can be no spliced lines in vision.

I met Sony's Crystal LED there. The amazing things about Crystal LED include the CES report, which has been mentioned on different occasions, but the advantage is that the size of the light source is so fine that it doesn't care at all even if it is close. And if you assemble the block unit, you can't even see the joint. Therefore, S/PARK will introduce an oversized 16K screen of 19.3m × 5.4m and arrange two 8K horizontally.

Shiseido: this time Shiseido found the advantage of high-precision and no seams in the big picture of value, which has actually been used in a variety of places recently. It was originally a miniature LED prototype of model 55 in 2012. This time is a TV type, not a block unit. 2012 is before the official popularity of OLED, specifically near the end of 3D TV. The sudden appearance in that situation surprised many people.

Without prior notice, the prototype "even surpasses the OLED's two-dimensional TV ultimate device!" It has brought such an impact to the industry. Led by me: "if this were sold on the market as a civil aircraft, what a wonderful painting it would show me!" "there should be a lot to look forward to.

Makura: but to assemble it as a TV, such as 8 million pixels of 4K, taking into account the RGB sub-pixels, you need about 24 million LED elements. It is too difficult to spread 24 million tiny LED without defective products, considering the rate of finished products in mass production. The price has become higher, there may be a large number of defects in the inspection.

Use it as a Crystal LED to make a block unit, which is Sony's Ladikar transformation. Focus on the business with a large screen, from the manufacturing point of view, as a unit, when the wound is very small, that is, the rate of finished products has been improved, the actual effect of mass production has come out.

What is interesting as a trend is that Samsung has followed. Although the same miniature LED unit has been made, the CES in recent years not only has good picture quality, but also puts forward the demand that it can be shaped freely. In fact, a year before the debut of the mini LED, Samsung put forward the concept of TV that can freely change its shape on the CES. From this background, it can also be considered to be the active use of the mini LED.

The system using Crystal LED is large and can produce ultra-high picture quality with unlimited contrast. Animation features are also advantageous compared to OLED. Very detailed and clear pictures, the best image quality standard is Crystal LED. As a solution to take advantage of it, Sony sought the concept of virtual studio at this year's CES. We showed how any environment can be changed by laying the walls of a film studio in a Crystal LED display system.

This virtual studio can not only be included, but also can be used in the painting scene. It is not the size of LCD and OLED, but the feeling of painting on the big screen of wall size, which is closer to the classification of the essence of the content. The possibility of Crystal LED in such image production, this is also the charm of this device.

In this way, this S/PARK makes people feel that "the big picture is very likely to be of high quality." In the past, as long as you use LED, you can make extra-large pictures, but I think the world of S/PARK is obviously different from the dimensions seen in the past.

-- in other companies or other ways, introduce the "auroral vision" of Mitsubishi Electric at the Hanshin Jiaziyuan Stadium and the Tokyo Racecourse as an oversized picture. However, these are pictures seen from the corresponding distance, which is different from the "reach distance" this time.

Masura: by the way, so far, the picture quality of the LED is not as good as that of the big screen, that's all. In the past, Star Design launched a 400-inch 8K screen with InterBEE, which is a huge size that makes all the outer walls of the booth into pictures.

Suzuki, the company's president, has heard this many times in past interviews with the idea that "8K is a platform for extra-large pictures, not about 100 inches, but a place to watch on hundreds of inches of large screens."

But as a technology at that time, the devices that could achieve such a large screen were limited to projectors and LED. At this time, LED is popular in China, and there are actually a few hundred inches of things, but the touch of watching with star design at this time is that "the tiled seams can be seen, white and black fester the picture quality is poor." In that case, what is the purpose of 8K? "

After all, star design is not a local Chinese enterprise, but has changed to the policy of using Taiwan Delta's projector technology to make 8K. Through the collaboration of star design, delta and digital projection (of delta subsidiaries), the huge picture 8K is challenged.

Although it is a bit off the topic, there are actually many 8K projectors in the original exhibition hall of Akiba in the delta. In the recent situation, star design is appealing for the style of "safe watching". When releasing the contents of the stage, etc., try to use the 8K theater. But the projector needs a darkroom anyway when building a theater. With this in mind, it is Crystal LED that can achieve a bright room with high picture quality of 8K.

Put the words back to S/PARK. This time it's not 8K, it's 16K, which is a very long screen. It is really unknown how much picture quality this size will achieve. The problem is the content. In other words, how to create content that takes advantage of the high-quality performance of Crystal LED? This is the great expectation of image production in the post-8K era.