Updated heat map function | SEO writing tool "EmmaTools™" officially released "perspective reading score function" that quantitatively calculates the degree of perusal and withdrawal rate of users

Easily prioritize pages to be improved based on the reading score of each page

EXIDEA SEO writing tool "EmmaTools™ (https://emma.tools/)" EXIDEA Co., Ltd. (Headquarters: Sumida-ku, Tokyo, Representative Director: Takuma Ogawa, hereinafter referred to as EXIDEA), which develops and provides , will update the heat map function from Tuesday, September 14, 2021, We will officially release a new function "Reading degree score function" that can quantitatively grasp the rate. About the EmmaTools™ heatmap function With the EmmaTools™ heatmap function, it is possible to understand the trends of users who have visited your site. Specifically, you can check the user's click position, perusal time, exit point, page transition destination, and contribute to improving site effectiveness such as CRO (conversion rate optimization) and LPO (landing page optimization). To do. Features of the "peruse score function" The peruse score function is a unique EmmaTools™ index that measures the page effect based on the user's perusal reading time and exit rate data. By evaluating each page and content with a single index, you can intuitively understand which pages should be prioritized for improvement and which pages should be focused on. Background of the release of the "peruse score function" With the conventional heat map function, it is possible to check the user trends within the site, but it is not possible to know from which page to improve based on the user trend data alone. We have received feedback from customers that they cannot spend enough time to analyze each page. Therefore, in order to use EmmaTools™ more effectively, we have come up with this function update. By using the "peruse score function", it has become possible to improve the site more efficiently than ever before based on quantitative indicators. Image of using the "reading score function" ▼How to use the "reading score" on the list page As shown above, you can check the reading score of each page in the list. In addition to the reading score, the status is displayed in 4 stages of "◎, ◯, △, ×", and it is possible to intuitively grasp the status of each page. ▼How to use the detailed data screen of each pageOn the detailed page, in addition to the perusal score, it is possible to perform specific analysis based on the following four indicators. click analysis: check where the user is clicking scroll analysis: check where the user is carefully reading click x scroll analysis: check where the user is clicking and carefully reading at the same time scroll x scroll analysis: Compare user trends by period You can grasp the whole picture with peruse scores, grasp specific improvement points, and increase efficiency and effectiveness. * A separate contract is required to use the heat map function. Future developments EmmaTools™ will continue to update functions that will enable those who create content for the purpose of SEO measures to work efficiently and effectively. Specifically, we are planning to implement a headline suggestion function for smooth article composition creation and a function for simulating SEO effects. We will continue to update the tool so that more companies can maximize their results on the web with SEO. If you are interested, please contact us from the URL below. Click here for EmmaTools™ heatmap function https://emma.tools/magazine/heatmap-contact/Click here for details on EmmaTools™ https://emma.tools/ Company profile Company name: EXIDEA Co., Ltd. (https://exidea .co.jp/ ) Location: 1-4-18 Honjo, Sumida-ku, Tokyo Representative: Takuma Ogawa Established: May 2013 Capital: 15 million yen (as of the end of April 2021) Business: SEO tools Information, applications, and inquiries regarding development and provision, SEO consulting, video production/video marketing, web media management, web consulting, web advertising operations, and Yotube consulting services Inquiry form: https://emma.tools/magazine/heatmap- contact/EXIDEA Co., Ltd. Content Marketing Division Contact: Saai E-mail: emma.sales@exidea.co.jpTEL: 03-6222-9737 (reception hours: weekdays 10:00-19:00)

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