To shine beautiful hair-Non-silicone skin care- "Bene Premium Brulia" will be released on February 20, 2017 with a full renewal!

[Development Aim] "Bluria" is a non-silicone skin care brand that thoroughly cleanses the scalp and leads to healthy hair. It has been very well received since its launch in September 2012 due to its refreshing feel.

In recent years, the demand for skin care has been increasing year by year, and the market is expanding. According to our research, for hair care products that can be used for skin care, users can use skin care to lead to beautiful hair such as "gloss," "moisturizing," and "damage care," rather than solving skin problems such as dandruff and itch. It became clear that I was expecting. Therefore, with the concept of "a non-silicone skin care brand that brings out beautiful hair," Brulia has strengthened the effects on hair such as gloss and moisture in addition to conventional skin care, and customers such as "squeak" and "dryness". We will improve the dissatisfaction points and make a full renewal. While maintaining the conventional refreshing feel, shampoo uses skin care ingredients such as "enzyme * 1" and "white clay * 2", and treatments and hair masks use "hydrolyzed silk (gloss)" and "gloss". Carefully selected ingredients such as "Platinum (gloss)" and "Pearl Essence * 3" that allow you to experience beautiful hair. In addition, the hair mask contains an amino repair ingredient * 4 to repair damage from the core of the hair. With a prescription design that enhances the functionality of each item, it prepares the skin to be clear and soft, leading to beautiful hair that is full of luster and moisture. In addition, the packaging uses the art of watercolor artist Stina Person, who is active all over the world, to renew the brand's world view. The design is finished with "transparency" and "glitter". [Sales channel] Sold at drug stores and variety shops nationwide. * For details, please see the "Bluria" homepage [http://www.bluria.jp]. (Additional items scheduled to be released on January 24, 2017) [Brand concept] Non-silicon skin care brand that brings out beautiful hair full of shine and moisture [Mechanism of beautiful hair] The first step to beautiful hair is clear Make the skin soft and soft.

○ Clear skin By removing sebum and dirt from pores on the skin to make it clear, it becomes easier for moisture to reach the skin. ○ Soft skin You can bring out healthy hair by delivering moisture to the skin and leading it to a soft state. [Product Features] ■ Contains carefully selected skin care ingredients such as "enzyme" and "white clay" for clear and soft skin . Adsorbs and removes sebum and dirt, tightens the skin and leads to a healthy scalp environment. By giving plenty of moisture, it keeps the skin soft and prepares the base to bring out beautiful hair. Enzyme * 1, White clay * 2, Mineral salt * 5, Hyaluronic acid * 6 ■ Glow cuticle formula for glossy and moisturized hair Glow cuticle formula * 7 that luxuriously blends hydrolyzed silk and platinum to moisturize hair And prepares the texture of the cuticle on the surface of the hair. In addition, it contains pearl essence to give each hair a beautiful luster that shines freshly. Hydrolyzed silk (glossy), platinum (glossy), pearl essence * 3 ■ Amino repair ingredient * 4 with low molecular weight and excellent penetrating power is added to undamaged hair . It penetrates deep into the hair, repairs damage firmly, and leads to shining beautiful hair. ■ Blue floral scent A refreshing and transparent scent for adult women who pursue true beauty. Gently wraps your hair and heart like a fragrance. ■ Salon quality As a hair care manufacturer that develops salon business, we design high-quality prescriptions based on the accumulated research results and technologies for 42 years since our establishment. Achieves a finish that feels like returning from a salon. ■ Package design We have adopted the art of Swedish watercolor artist Stina Person to create "transparency" and "glitter". The three-dimensional form and the colorful art drawn by her are fused to create a luxurious package that looks like a perfume bottle. An elegant design that further enhances the lifestyle of adult women, providing a blissful bath time. [Product image / credit] (Product image / Product name / Capacity / Price)

Bene Premium Bluria Clear Spa Shampoo / 480mL / 900 yen + tax Contains skin care ingredients such as enzymes and white clay, and cleans without creating fine foam. Adsorbs and removes dirt and sebum from the skin, moisturizes it, and prepares the skin environment to bring out beautiful hair. [Features] Enzyme * 1, White clay * 2, Mineral salt * 5, Hyaluronic acid * 6

Bene Premium Bluria Moist Spa Treatment / 480mL / 900 yen + tax The skin care ingredients deliver fresh moisture and loosen the skin *, leading to a "clear and soft skin". Glow cuticle formula * 7 containing hydrolyzed silk and pearl essence moisturizes hair, smoothes damaged hair and leads to glossy and moisturized hair. [Features] White clay * 2, hyaluronic acid * 6, hydrolyzed silk (glossy), platinum (glossy), pearl essence * 3

Bene Premium Blue Rear Moist Repair Hair Mask / 200g / 900 yen + tax The skin care ingredients deliver fresh moisture and loosen the skin *, leading to a "clear and soft skin". Amino repair ingredients penetrate deep into dry hair and repair damage firmly. It leads to shining beautiful hair that is glossy and moisturized, just like returning from a salon. [Featured ingredients] Amino repair ingredient * 4, hydrolyzed silk (glossy), platinum (glossy), pearl essence * 3

Bene Premium Bluria Clear Spa Shampoo Refill / 400mL / 700 yen + tax

Bene Premium Bluria Moist Spa Treatment Refill / 400mL / 700 yen + tax

Bene Premium Bluria Clear Spa Shampoo & Moist Repair Hair Mask 1day Trial / 10mL + 10g / 90 yen + tax One-time use trial set of shampoo and hair mask. * Familiarize with massage * 1 Lipase (oil removal) * 2 Kaolin (dirt adsorption) * 3 Hydrolyzed conchiolin (gloss) * 4 Dilauroyl glutamate lysine Na (repair) * 5 Sea salt (tightening) * 6 Hydrolyzed hyaluronic acid (softening of the skin) * 7 Hydrolyzed silk, platinum (gloss) [Bene Premium Brulia Supplementary Material]

Artwork by Stina Person

In this full renewal, we have appointed world-class watercolor artist Stina Person as an illustrator who can express the concept of "blue rear" that "brings out beautiful glossy hair by caring for the skin". He drew a beautiful art that pursued the "glitter" and "transparency" of the luster. When drawing, Stina says she likes the moment when she puts a lot of ink on a big brush and swings it down on a blank sheet of paper. She sometimes redraws to draw the best one, but the project is said to be very compatible with her style of painting. "Originally I liked to draw women's hair, and I made use of the world view of Brulia, and instead of drawing each hair individually, I combined watercolor and line drawing to express the flow of hair with bleeding ink. I usually use warm colors such as red and yellow, so it was refreshing to use blue and green. " In addition to the true sense of quality that you can sympathize with "a woman in her thirties who has a high sensitivity to select truly good things", which is the target of "Bluria", with her unique sense and colorful and contemporary works unique to Mr. Stina Person. , A new world view has been formed that will satisfy your sensibilities.

Stina Person Born in Sweden in 1972. After living in Tokyo, Florence and New York, she is now an illustrator living in Stockholm, Sweden. Her work is completed by drawing on scanned images and adjusting details based on hand-drawn illustrations using ink, watercolor dyes, colored pencils, cut paper, etc. Her style is not only the beauty of the taste that combines her unique retro sensibility and digital technology, but also the edgy illustrations. She is a top illustrator who receives many requests from global companies such as Coca-Cola, Nike, and Microsoft, mainly in Europe.