A newly opened store, where you can experience the world view of Gion Tsuji Toshi, who seriously considers the "tea with tea" in line with the March 1 (Tuesday) era and the future "Japanese tea culture".

Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director: Masaaki Miyoshi), founded in 1860 and delivering the rich taste and enjoyment of Uji tea from Gion, Kyoto, The Gion Main Store will be renovated for the first time in 11 years, and will open from 10:30 on Tuesday, March 1, 2022. At Gion Tsujiri, on the occasion of this renewal, we invite people of a generation who are not familiar with brewing and tasting tea to take an interest in tea culture. We devised three ways to obtain First of all, there is a bench with a motif of a tea ceremony utensil called “Chasen”, which catches the eye from Shijo-dori Street. Recreating the beauty of its delicate form, it will add glamor as a photo spot in Gion, Kyoto. Second, the refrigerated showcase is lined with take-out sweets from Saryo Tsujiri, which offers sweets such as parfaits. Finally, at the counter at the far end of the store, you can receive a detailed explanation of how to brew delicious tea and how to make matcha from a professional staff. There are hints scattered everywhere that will make you want to start living with. Since we spend more time at home these days, why not experience the spiritual richness that life with tea brings to you at the Gion Main Store, which serves as a base for disseminating tea culture information? The 2.3-meter tall object that reaches the ceiling and its beautiful form is modeled after the "chasen," a tea utensil used to make matcha, and has been protected by Gion Tsujiri for a long time. It expresses respect for matcha culture and a sense of mission to pass it on to the next generation. A bench is set up with a tea whisk as a backrest, so you can use it as a photo spot to commemorate your visit while you are shopping. In addition, above the refrigerated showcase, a custom-made chandelier made in the shape of a “tea scoop” is installed using a stainless steel material that develops color with a special technique. We have created a production that allows you to feel matcha everywhere. In the refrigerated showcase introduced in this renewal, take-out sweets from Saryo Tsujiri, which offers sweets such as parfaits, are lined up. ・ [New product] Petit parfait matcha ・ [New product] Petit parfait roasted tea ・ [New product] Petit parfait Hanasaki * Seasonal limited ・ [Upgraded product] Matcha warabimochi * Black honey・ Attached soybean flour ・ Gion Tsujiri “Matcha Terrine Premium” experience ① Taste and experience the preparation of matcha Professional staff will carefully explain how to make it. While listening to the explanation, customers can actually make matcha and taste the matcha of Gion Tsujiri. In addition, there is also a special experience where you can choose your favorite tea bowl, such as a matcha bowl made by a young local ceramic artist in Kyoto, and have it made. Experience 2 You can taste the seasonal tea offered at Gion Tsujiri where you can try the taste of authentic tea.・Spring "Spring Dandan" ・Early Summer "Shincha" ・Autumn "Tsubokiricha" ・Winter "Daifukucha" In addition, customers who wish to try the grand product (standard lineup) tea.・"Gyokuro" ・"Kabusecha" ・"Sencha" ・"Hojicha" ・"Karigane" ・"Genmaicha" etc. ③ Tasting new style of tea "bottling tea" Until the last drop of Gion Tsujiri You can taste the innovative sencha "Chazero" (bottling tea) that transcends dimensions, where the essence resides. *At the time of reopening, all services will be offered free of charge. * Reservations are not accepted for reception on the day. *You may not be able to experience if the seats are full. Please note. ■Product Names: "Petit Parfait Matcha", "Petit Parfait Hojicha", "Petit Parfait Hanasaki" *Limited time offer ■Release period: March 1, 2022 (Tuesday) ■Product Price: Petit Parfait Matcha 972 yen Petit Parfait Hojicha 972 yen Petit Parfait Hanasaki 1080 yen Expiration date: Only on the day you take it home Sales location: Gion Tsujiri Gion Main Store means "small" and "cute" in French, and the etymology of "parfait" is "perfect". As the name suggests, this is a new parfait created by Saryo Tsujiri with the aim of creating “perfect sweets”. Carefully handmade layer by layer, ingredients that harmonize with the flavor of tea. The harmony of flavors that you can enjoy every time you eat is a dish that can only be tasted at Saryo Tsujiri. This is a new Saryo Tsujiri sweets that was born to enjoy parfait at home.

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■Product name: "Matcha Warabimochi" ■Sales period: From Tuesday, March 1, 2022 ■Product price: 896 yen ■Expiration date: Only on the day you take it home ■Sold at: Gion Tsujiri Gion Main Store, Saryo Miyakoji Sato Gion Main Store, Saryo Tsujiri Kyoto Isetan, Saryo Tsujiri Daimaru Tokyo I am very grateful, but tea is still a limited resource. Producers have been diligently cultivating them for a year, but the supply and demand are in an unbalanced situation. That's why I think it's the job of a tea shop to cherish the tea harvested that year and sell it as a good product. It is important to respond to the needs of customers as the times change, but while firmly maintaining the axis of Gion Tsujiri, we are delivering the charm of tea, which is the ultimate health food and a treasure trove of vitamins, to young people. I would like to come. We also believe that it is our mission as a tea shop to send out information that will reconsider the culture of brewing and tasting tea yourself. In the renewal of the Gion Main Store, we have put a lot of creativity and ingenuity into every corner of the store, hoping that it will be an opportunity for people of a generation who were not familiar with tea to get interested in it and start a life with tea. Although it is difficult to travel to other prefectures due to the corona crisis, all of our employees are sincerely looking forward to seeing many customers. President and CEO Masaaki Miyoshi Gion Tsujiri Gion Main Store Address: 573-3 Gion-cho South, Higashiyama-ku, Kyoto City Phone number: 075-551-1122 Business hours: 10:30-19:00 *Currently open to prevent coronavirus infection We are open with changed hours. (Normal business hours: 10:00-21:00) Closed: Irregular holidays Access: Keihan Railway - 3 minutes from Exit 6 of Gion-Shijo Station City bus along Shijo-dori - Get off at Gion bus stop Parking: None Payment method: Cash, credit card , QR payment Gion Tsujiri Co., Ltd. 〒605-0074 573-3 Gionmachi Minamigawa, Higashiyama-ku, Kyoto City Phone: 075-525-1122 Reception hours: 10:00 to 16:00 (Saturdays, Sundays, and holidays・Excluding year-end and New Year holidays) Delivering the best Uji tea from the land of Gion, Kyoto. The history of Gion Tsujiri dates back to 1860. The company name was changed to ``Tsujiri'' from the name of the founder, Riuemon Tsuji, and it began with the production and sale of Uji tea in Uji Village, Yamashiro Province (now Uji City, Kyoto Prefecture). In addition, Gion Tsujiri, which pursues the taste of Uji tea according to the times, opened Saryo Tsujiri, a teahouse specializing in Uji tea, in 1978. We develop and provide high-quality matcha sweets that use Uji matcha luxuriously. Currently, we will deliver the “joy” that tea brings to many people at 6 stores nationwide, including Kyoto Gion and Tokyo Sky Tree, and online sites. A teahouse specializing in Uji tea that delivers the original taste and pleasure of tea. Established in 1860, "Saryo Tsujiri" by Uji tea specialty store "Gion Tsujiri" was established in 1978 as a tea drinking dojo where you can easily enjoy tea. The name "Tsujiri" was created by combining the capital of Kyoto, the road of Shijo-oji, and the village of tea (Uji). As a tea house specializing in Uji tea that delivers the original taste and enjoyment of tea, we offer the best matcha sweets that you can't find anywhere else.