The 59th "Sendenkaigi Award" middle and high school student category will be held again this year!

On September 17th, a special article was published in the Yomiuri Chukosei Shimbun

Sendenkaigi Co., Ltd. We will start accepting applications for the 59th “Sendenkaigi Award” from October 1st. Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo) will start accepting applications for the 59th “Sendenkaigi Award”, Japan’s largest public advertising award, from October 1st. In this award, the 6th “junior high school student category” will be held at the same time. The total number of applications has increased year by year, and last year we collected a record 50,503 points. This year, in addition to sponsoring company issues from 8 companies, we are looking for a special issue, "Catchphrases that will make junior high and high school students want to actively work on the SDGs." Click here for the official website of the 59th Advertising Conference Award: https://senden.co Recently, the media environment surrounding junior high and high school students has changed significantly. Now that anyone can be a “sender”, junior high school and high school students can also experience the charm and vitality of the world through advertising copy and make use of their own sensibility. I want you to feel the fun and the joy of expressing yourself. With that in mind, in 2016, we launched the Junior and Senior High School Division. It is also an opportunity to learn while enjoying the possibilities of words, such as “group application” that is done by classes and grades, and visiting classes by professional copywriters. Grand Prix: Where are you now? (Kawaijuku / Catchphrase that makes you feel the value of attending Kawaijuku as online classes are spreading) Semi-Grand Prix: I can't do it, I can't do it. According to criminal law. (Kobundo / Catchphrase to spread the charm of "Kodomo Rokupo") Gold: Uchi's cute, more dashi (Dōjōrakusha / Idea to make famous "Orial", a graduation al-making that allows you to search for memories and find yourself) Silver : This is a plastic bottle house. (National Soft Drink Association / Catchphrase to prevent foreign objects from being put in the recycling box next to the vending machine) Bronze: Don't be disgusted. Even at times like this, I'll sing. (Special subject / Catchphrase that conveys the value of club activities)

From the front page of the Yomiuri Junior and Senior High School Newspaper.

A feature article will be published in the "Yomiuri Junior and Senior High School Student Newspaper" dated September 17 for the junior and senior high school division. The Yomiuri Chukosei Shimbun, published every Friday by the Yomiuri Shimbun, is the No. 1 comprehensive magazine for junior and senior high school students, with a nationwide circulation of approximately 90,000 copies (according to research by the ABC Society of Japan). An interview with Mr. Kotaro Abe, who serves as the head of the judges, and one-point advice on all nine subjects, including special subjects, are posted. Kotaro Abe Dentsu copywriter "I will eat my meals with planning" presided over. As a lyricist, he provided lyrics to "Taichi Mukai", "Enjin" and "Taiyou Matsuo". His publications include "Even if you're not a copywriter, you should know super-language techniques to grab people's hearts" (Diamond Publishing), "That might be a selfish assumption, right?・Twenty One). To you who are looking at this article. I'm sure you can write. One book is fine, please send it to me. waiting. ・Yukina Oshibe (I&S BBDO copywriter/creative planner) ・Gen Koyaku (meet&meet copywriter) ・Mie Sakamoto (Hakuhodo copywriter/CM planner) ) ・Taiko Fujimagari (Copywriter, Dentsu) ・Sayaka Horii (Creative, Beacon Communications) ・Kazuhiro Matsui (Copywriter/Planner/Creative Director, xpd) ・Tetsuya Yamane (Creative Director/Copywriter, Light Publicity) We have prepared a set of teaching materials to make it easier for you to work on the award in class. Please contact the Sendenkaigi Prize Secretariat for requests for teaching material sets and inquiries about on-site classes. 1. 59th “Sendenkaigi Award” Junior and senior high school division task list/point explanation sheet 2. How to write a copy Teaching material DVD (about 20 minutes): 1 sheet 3. Worksheet and application form 4. Return envelope ・For inquiries regarding cash on delivery slip junior and senior high school students, please click here: skat@sendenkaigi.com The Sendenkaigi Award is an open-call advertising award in which ideas for advertising expressions hosted by the monthly "Sendenkaigi" can be submitted in the form of catchphrases or commercial plans. [Recruitment details] We are looking for catchphrases or CM planning works for advertising issues such as products, services, and corporate advertisements set by sponsor companies. [Application period] October 1, 2021 (Friday) 10:00 to November 18, 2021 (Thursday) 13:00 * Applications for general divisions are accepted only from the website [URL] Official website: https:// senden.co [Eligibility] There are no age, occupation or nationality restrictions. Applications are limited to individuals and real names. Those who have won any of the Gold, Silver, Bronze, Grand Prix, Semi-Grand Prix, Copy Gold, or CM Gold prizes in the past are not eligible to apply. Also, those who are currently involved in the production of advertisements related to the assignment are not eligible to apply. [How to apply] After registering as an applicant on the Advertising Conference Award website, enter and apply for the work. [Judges] About 100 copywriters, CM planners and creative directors who are active on the front lines of the advertising world, including Takashi Nakahata (copywriter/creative director), the chief judge. [Outline of each award] Grand Prix (1 point): Certificate, award cup, prize money 1 million yen Copy Gold (1 point): Certificate, award cup, prize money 300,000 yen CM Gold (1 point): Certificate Award cup/prize money 300,000 yen Maki runner-up (1 point): Certificate/prize cup/prize money 300,000 yen Silver (7 points): Certificate/prize money 50,000 yen Yen Grand Prix (1 point) Semi-Grand Prix (1 point) Gold (1 point) Silver (1 point) Bronze (1 point) Sponsoring Company Award (1 point per company) *Subject to change. [Future schedule (planned)] Assignment announcement: Monthly “Sendenkaigi” November issue (released on October 1st) Assignment orientation announcement: Monthly “Sendenkaigi” December issue (released on November 1st) Announcement of those who passed the first screening : Monthly "Sendenkaigi" March issue (released on February 1) Announcement of second and third screening passers, sponsoring company awards and "junior and high school student category" winners: Monthly "Sendenkaigi" April issue (March 1 On sale) Grand Prix announcement: Award ceremony scheduled to be held in Tokyo in mid-March 2022 and May issue of monthly ``Sendenkaigi'' (released on April 1st) [Contact for inquiries regarding this matter] Sendenkaigi Award Secretariat email: skat@sendenkaigi.com