Published the survey results of "Toothpaste Popularity Ranking for Whitening"

Survey on whitening notes and toothpaste for whitening

NEXER Co., Ltd. Media that sends recommended information about aesthetic dentistry "Whitening Note" (Operating company: NEXER Co., Ltd.) conducts a survey on "toothpaste for whitening" and publishes the results on the site. bottom.

When quoting the contents of this press release, please take the following actions.・ A statement that the source of the citation is "Survey by Whitening Note" ・ Link setting of the corresponding article (https://trend-research.jp/whiteningnote/whitening_hamigakiko/) of "Whitening Note" Survey organization: Questionnaire site "Voice Note" Aggregation target: 1450 men and women Survey date: March 26-April 2, 2021 Survey method: Asked "Have you ever used whitening toothpaste?" In the preliminary survey. , 366 people who answered "yes", answered "whitening toothpaste currently in use" in the free description column ● Questionnaire If you have been worried about your tooth color by looking in the mirror Isn't there a lot? Sometimes you want to get rid of the yellowing of your teeth and want to buy a toothpaste for whitening, but you don't know which toothpaste to buy. This time, we will investigate popular whitening toothpaste and introduce it in a ranking format.

Have you ever used toothpaste for whitening? 26.1% of the respondents answered that they had used toothpaste for whitening purposes. Next, we asked those who answered "yes" to the above question, "What is the toothpaste for whitening that you are currently using?" And summarized it in a ranking format in order of the number of users. No. 1 The most popular whitening toothpaste was "Apaguard" provided by Sangi Co., Ltd. The biggest feature of APAGUARD is that it contains nanoparticles "Medicated hydroxyapatite", which is a unique ingredient. 97% of the enamel that is the outer layer of the tooth is hydroxyapatite, and by reinforcing the surface of the damaged tooth with apatite, it protects the tooth from dirt and coloring substances entering the gaps of the enamel. I can. The reasons for choosing Apaguard are as follows.

・ Because it contains hydroxyapatite ・ Recommended by dentists ・ Because I remember doing it in the old CM and the word of mouth is high ・ Because the impact of CM is strong and I could expect the effect ・ It is good for whitening It was introduced in commercials and magazines, so I chose and used it.

No. 2 The second most popular whitening toothpaste was "Sensodyne" provided by GlaxoSmithKline Co., Ltd. A characteristic of Sensodyne as a manufacturer is that it is a toothpaste specially developed for hypersensitive teeth. Sensodyne's whitening toothpaste can also be expected to be effective in both preventing hypersensitivity and whitening. It is possible to effectively remove colored stains by double-blending "alumina (Al oxide)" and "improved twin silica (hydrous silicic acid)" as the main whitening ingredients. The reasons for choosing Sensodyne are as follows.

・ Expecting the effects of both hypersensitivity and whitening ・ I was attracted to the catchphrase “shining white” ・ Refer to the evaluation of reviews ・ Because a highly rated review was published in the magazine ・ Periodontal prevention and teeth Because it is effective for both whitening

3rd place The 3rd place in the popularity ranking of toothpaste for whitening was "Ora2" provided by SUNSTER. The popular point of Ora2 is that you can experience whitening at a low price. For example, when comparing the prices of toothpaste for whitening, the 1st place Apaguard is about 1,000 yen for 100g, the 2nd place Sensodyne is about 500 yen to 600 yen for 90g, while the Ora2 is 100g and the suggested retail price is 440 yen. It has become. As a characteristic of whitening ingredients, "Oxidation AI" effectively removes stains (colored stains) together with cleaning agents, making teeth white and glossy. In addition, the stain control component makes it possible to dissolve the stain. The reasons for choosing Ora2 are as follows.

・ Because the price is reasonably cheap and it seems to be effective ・ Because I like the effect and taste of whitening teeth ・ Because I like the scent ・ Because it was relatively cheap ・ At the beginning of the release, I thought that the new word “stain clear” would be effective ・ Even in commercials It's flowing and I wanted to try it

The first place in the popular whitening toothpaste ranking was "Apaguard" with 56 votes. It seems to be popular for reasons such as "because it contains hydroxyapatite" and "because the commercial is impressive". The second place was "Sensodyne" with 54 votes, and the third place was "Ora2" with 44 votes. Looking at the comments as a whole, there are many reasons such as "the commercial was impressive," "it was introduced in a magazine," and "the word of mouth was good." It was an impression. Why don't you take this opportunity to learn about the function of each whitening ingredient and try the whitening toothpaste that suits you. In the whitening note, the following pages introduce recommended whitening toothpaste focusing on whitening ingredients. https://trend-research.jp/whiteningnote/selfwhitening_goods/ The results of this survey are available on the following page. https://trend-research.jp/whiteningnote/whitening_hamigakiko/ [About Whitening Note] "Whitening Note" is a media site that provides recommended and useful information about whitening salons and dentistry nationwide. We can help you find a recommended salon or dental clinic to keep your teeth beautiful. URL: https://trend-research.jp/whiteningnote/ [About NEXER Co., Ltd.] Headquarters: 2-43-1 Ikebukuro, Toshima-ku, Tokyo 171-0014 Ikebukuro Aoyagi Building 6F Representative Director: Yuya Miyata Tel: 03-6890 -4757URL: https://www.nexer.co.jp Business description: Internet research, SEO, WEB branding, review content, real shop support, WEB site production * The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc.

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