Homephone case → Crowdfunding platform "Kibidango" challenges the company's first product development

Crowdfunding platform "Kibidango" challenges the company's first product development

Kibidango Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) has launched the “KIBI-LABO”, which is one-stop from product development to market dropping through crowdfunding. As the first project, we announced "3way business bag [VOLVE], which is packed with groundbreaking systems." In addition, a crowdfunding project aims to commercialize the product is implemented at the company's service "Kibidango". Cloudfunding in the Japanese market has become the mainstream in recent years as a pre -marketing and reservation sale of products that have already been decided to be manufactured and sold. On the other hand, the actual use of the original characteristics of crowdfunding, such as focusing on consumers' voices and relationships and starts production after achieving the target amount, is also a sustainable development environment in the future. "Kibi-Labo" was the one who thought it was useful in making and started the platform, Kibidango, to first indicate the possibility. ■ [VOLVE] [VOLVE] (Volve) is a crowdfunding service "KIBIDANGO", which has been supporting and selling many projects so far, "" User x Kibidango "Business Bag Development Project. It is a 3WAY business bag of the new era born from.・ Product Details Press Release: https: // PrTIMES.JP/MAIN/HTML/RD/P/000000482.00016803.HTML/Product Sales Page: https: // Kibi.CO/VOLVE2 ■ The project manager has been involved in a number of overseas bag projects through the “Kibidango Overseas Funestful Product Exploration Club (Kibitan)” project. Among them, some projects have published the highest record in Japan (according to our company) in the bag category, while others did not collect support as expected. Kibidango has a function called "project seeds" that publishes the project that will begin in advance. While taking advantage of the experience in the Kibitan business, I thought that it would be possible to use the "Project Seeds" page to make a project in a way like joint development with end users. At the stage of release the "Project Seed" page, it was a page with the desire to "make a bag with everyone", but many people received hot support comments and followed by multiple questionnaires. I realized the high expectations. When the first prototype was completed, the members felt a response, but from the viewpoint of intellectual property protection, we could not disclose information to end users well, so we were worried about "joint development". It is also true. In the end, the whole picture of [VOLVE] was just before the start of the project, and until then, the questionnaire data before the prototype development is the only clue to realize your thoughts. Fortunately, I received a high interest and comments that I had to wait for the public to release, and I was able to clear the low target amount of 5.5 million yen. While I feel that the new attempts have been successful, I think that the next time we can make use of this experience and make an even more interesting KIBI-LABO project. ■ Kibidango from the representative, Ryota Matsuzaki, looks like a normal crowdfunding site from the table, but in fact two types of projects are held. One is a project that is widely held by general project owners (inventors). And the other is that Kibidango Co., Ltd. operates Kibidango directly. Regarding the latter, we have taken up more than 200 overseas manufacturers as the "Kibidan Overseas Fungestant Product Exploration Club (Kibitan)", which introduces unique products from overseas directly to Japan. And this time, regarding the VOLVE project, it incorporates the opinions of internal and external experts in the form of "KIBI-LABO" based on the voice of "I want to make such a bag" in the company, not the products of such overseas manufacturers. In addition, we took the time to proceed with the development. Due to the influence of Corona, while riding the reef several times on the way, the project has achieved the target amount, and we can safely deliver the product to everyone. When we held a crowdfunding project that introduced overseas products, we often tried crowdfunding and struggled again, but this time we have the first time as a team. I was involved in the various problems that the manufacturers always have. Once again, we have a deep respect for manufacturers who are producing various wonderful products every day, and product designers involved in product development, and foresee the "a little future manufacturing" that can develop products with users. It became a project to make. There are still many issues that need to be solved in the future, such as the protection of intellectual property, and there are many things to think about how to make things together with users literally. First of all, as a first step, I am pleased that the Volve project has been held as a unique product development project, which is a unique effort as a crowdfunding platform. Please look forward to the project from "KIBI-LABO" in the future. ■ About Kibidango Co., Ltd. "Kibidango" provides online shopping mechanisms that build relationships with customers over the medium to long term, and the added value of "self -ization" that sympathizes with products and services. We propose a new platform that has never been seen before crowdfunding. It features a high success rate of 80%and the industry's lowest level of 10%. In addition, we have started a business that supports overseas startup companies and creators and operates Japan's entry project, Kibidan Overseas Fungreement Exploration Department (commonly known as Kibitan), and has delivered more than 160 overseas products to Japan so far. I have come. We have a system that allows you to do all ourselves, from technique authentication, logistics, and customer support so that we can get overseas products with peace of mind. [Company name] Kibidango Co., Ltd. [Address] 〒151-0034 Uoren Ochiai, Shinjuku-ku, Tokyo 3-8-25 FLAMP1304 [Established] February 22, 2013 [URL] https:/Kibidango.COM/

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クラウドファンディングプラットフォーム『Kibidango(きびだんご)』が同社初となる商品開発に挑戦

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