「ALLIE（アリィー）」　“世界を想う　美しさつづく※1日やけ止め”として全面刷新

[Brand concept image]

The newly released "Allie Chrono Beauty" series (5 items, 10 varieties, open price) adopts a "beach-friendly prescription" designed in consideration of regulations*2 in some countries, regions, and beaches. In addition, it has a high UV protection function, a good feeling of use, and a beautiful skin finish, making it a quality that you can enjoy beautifully. In addition to using eco-friendly materials for the package, we plan to tie up with the Hawaii Tourism Board and implement activities that lead to environmental conservation. To date, Kao has made various proposals for sunscreens that match customer needs and usage scenarios. Going forward, we will continue to stay close to the diverse values ​​of our customers through the activities of each brand. *1 Skin finish due to skincare effect or makeup effect *2 Regulations are subject to change: www.allie-uv.jp

[Allie Chrono Beauty Gel UV EX]

[Release aim] The sunscreen brand “ALLIE” is one of the brands that the Kao Group focuses on in the cosmetics business. Since its birth in 2000, we have pursued a combination of high UV protection and good usability. In the spring of 2021, we will capture the change in makeup awareness due to the fact that wearing masks has become the norm, and propose value-added proposals that match the times, such as launching “No Foundation UV * 3” that makes your skin look beautiful with just sunscreen. I have been doing In recent years, some countries, regions, and beaches around the world have moved to restrict the bringing in and sale of sunscreens that contain specific ingredients. Therefore, with the hope that people will be able to spend a beautiful and enjoyable time while using sunscreen, we have launched the "Allie Chrono Beauty" series, which uses a "beach-friendly formula" designed in consideration of the regulations*2 of some countries, regions, and beaches. will be released. Achieves high UV protection with SPF50+/PA++++, non-sticky feel, and long-lasting beautiful skin finish. In addition, it is equipped with the "friction proof" that is strong against rubbing and does not fall off, and the "super waterproof * 4" function that is extremely resistant to sweat and water, which have been the strengths of "ALLIE" so far, and the "beauty continues * 1". It is a product design. Starting with the main item "Allie Chrono Beauty Gel UV EX", we have items that can be used according to your needs, such as a type that tone up your skin with high brightness pearls and "No foundation UV * 3". *1 Skin finish with skin care or makeup effect *2 Regulations are subject to change *3 Sunscreen that gives a natural base makeup finish even when foundation is not used *4 Allie Chrono Beauty Milk UV Excluding EX] In addition, the exterior uses FSC-certified paper to reduce plastic. We are working on activities that lead to environmental conservation, such as using biomass materials for some of our containers. From March 2022, we will start “Think Sustainability Action”, an activity to work together with companies, organizations, and customers who sympathize with ALLIE’s idea of ​​sustainability. Carry out activities, etc. In addition, past ALLIE storefront promotional materials will be collected and recycled to be used as part of the material for the exterior of the limited-edition product scheduled to be released in May. We are planning to donate part of the sales of this product to an environmental protection organization. [Product Overview] ● Masks, towels, etc. are less likely to stick ● Make-up base ● Formulated with serum ingredients (moisturizer), hyaluronic acid Na ● Beach-friendly formula: Designed in consideration of regulations*2 in some countries, regions, and beaches ● Plastic reduction (Compared to our conventional product) Package ● SPF50+・PA++++ ● Super waterproof *4 ● Friction proof * Open price - Ally Chrono Beauty Gel UV EX

Ally Chrono Beauty Gel UV EX

2 types: 90g, 40g The fresh gel spreads evenly on the skin and adheres evenly. Moisturizing and non-sticky gel-type sunscreen that is resistant to sweat, water, and rubbing.No fragrance or coloring.Can be removed with facial cleanser or body soap.Accumulates dust, dust, PM2.5, pollen, and other particulate stains. *5- Ally Chrono Beauty Milk UV EX

Ally Chrono Beauty Milk UV EX

60ml Smooth milk adheres evenly as if it wraps around the skin. A milk-type sunscreen that's moisturizing and doesn't leave a white cast. It's resistant to sweat, water, and rubbing. Prevents adhesion of fine particles*5- Ally Chrono Beauty Tone Up UV

Ally Chrono Beauty Tone Up UV [01]

Allie Chrono Beauty Tone Up UV [02]

Allie Chrono Beauty Tone Up UV [03]

3 types, 60g each

Lustrous skin finish with high brightness pearls. A gel-type sunscreen with a non-greasy, beautiful finish 01: BRIGHT SHOWER Brightening up with bright pearls Translucent finishing gel UV02: ROSE CHAIRE Covering dullness with rose pearls Ruddy finishing gel UV03: SHEER ECRU Multicolor pearls Uneven color cover Gel UV for bare skin finish Can be removed with facial cleanser/body soap Prevents dust, dust, PM2.5, pollen, and other fine particles from adhering *5 Ally Chrono Beauty Color Tuning UV

Ally Chrono Beauty Color Tuning UV [01]

Allie Chrono Beauty Color Tuning UV [02]

Allie Chrono Beauty Color Tuning UV [03]

3 types, 40g each Even if you don't use foundation, this one will cover you with UV protection and complexion correction effects. No foundation UV for a beautiful finish*301: ENNUI PURPLE Dullness/Pore Color Correction Gel Continuing Fleeting Transparency 02: SUNNY APRICOT Bear/Pore Color Correction Gel Continuing Lively Ruddy Face Impression 03: SHEER BEIGE Uneven color, pore color correction gel Continuing facial impression with a uniform and dewy finish - Skin finish that does not get oily - Can be removed with regular makeup cleansing - Ally Chrono Beauty Facial Gel UV EX

Ally Chrono Beauty Facial Gel UV EX

60g Shine Prevents smudging and gives a bright skin *6 Adheres evenly to foundation Keeps beautiful sweat and sebum Gel-type sunscreen base that resists rubbing Fragrance-free, color-free Natural skin finish, not oily Can be removed with regular makeup cleansing *2 Regulations are subject to change *3 A sunscreen that gives a natural base make-up finish even when foundation is not used *4 Excluding "Allie Chrono Beauty Milk UV EX" *5 Chile・It does not prevent the adhesion of all fine particles such as dust, PM2.5, and pollen. , etc.) ● SPF is an index that indicates the effect of protecting the skin from ultraviolet B waves, and PA is a classification that indicates the effect of protecting the skin from ultraviolet A waves. SPF and PA indications are values ​​measured by applying 2 mg per 1 cm2 according to international standards. Please consider it as a guide when selecting a product. [Release Date/Region] February 12, 2022/Japan Scheduled to be released in 2022/Kanebo Taiwan, Kanebo Hong Kong, Kanebo Thailand, Kanebo Malaysia, Kanebo Korea, Kao Singapore Scheduled to be released in 2024/Kanebo China [Main dealers (Japan) )] Drugstores, general merchandise stores (GMS), cosmetics specialty stores, some online shops News release URL https://www.kao.com/jp/corporate/news/products/2021/20211209-001/ Brand site https ://www.kanebo-cosmetics.jp/allie/