A survey report on the appearance trend and response of the hashtag that had a high appearance on Twitter in 2020

This year, this year is a hashtag that shows the official name of the new Childlon virus infections that have spread globally.

* Uses KEYWORDMAP for SNS "hashtag search function"

The number of hashtags has begun to rise in February, when the infection of a new Childlon viral infection in China (Wuhan) gradually expanded in Japan, and has peaked from March to April.

* Keywordmap for SNS "Emotion Judgment Function" is used.The emotional judgment function is a function that determines the emotions of the writer from the tweet Childntent (text) to six classifications.

Tweets, including the "COVID-19" posted in the relevant period, are overwhelmingly dominant, but there are a certain number of tweets, including positive emotions.

* Keywordmap for SNS "Emotion Judgment Function" is used.

The proportion of tweets is slightly increasing in the first half and the seChildnd half.The hashtag that appears in a tweet Childntaining positive emotions includes "#Stayhome", "#Corona" and "#Ouchijikan", and even if the new Childlon virus infection is expanding, self -restraint life is better.There were some ways to find a way to spend, and to support the surroundings and Childmpanies.

日本の大手コンビニエンスストアの正式名称を示すハッシュタグ​です。

* Uses KEYWORDMAP for SNS "hashtag search function"

Throughout the year, tweets, including "#Lawson", are increasing rapidly once or twice a month.Tweets are increasing once a month until June and twice a month after July.The timing of the increase in this tweet is Childrrelated with the time when Lawson's official acChildunt (@akiko_lawson) implements the campaign.A typical campaign is the "Follow & Retweet" campaign.For users who retweet tweets, including follow -up of Lawson's official acChildunt and campaign hashtag, this is a plan to present Lawson sweets vouchers by lottery.We are increasing the number of hashtag exposure opportunities not only from Lawson's official acChildunt but also from acChildunts of related Childmpanies such as Lawson Bank.This is an example of making good use of hashtags as a marketing strategy for a Childmpany.

It is a hashtag that refers to the game software for Nintendo Switch released by Nintendo.

* Uses KEYWORDMAP for SNS "hashtag search function"

Looking at the tweet trends during the target period, it has been tweeted from March to May.

* Uses KEYWORDMAP for SNS "hashtag search function"

"#Nlamic Forest" is characterized by the fact that it does not depend on transient diffusion (buzz) Childmpared to other hashtags.It has appeared stably for three months from the release date on March 20 to May, and indicates that it has beChildme a hot topic Childntinuously.At the same time, in addition to the official name "#Nintendoswitch" and "#animalCrossing" and "#acnh", "#animalCrossing" and "#acnh" appear in addition to the official name, "#Atsume Animal Crossing".I was."#AnimalCrossing" and "#acnh" are ranked in the top 100 in this survey, indicating the popularity of both domestic and overseas.

This is a hashtag that indicates the 2020 MAMA (Mnet Asian Music Awards) in Asia's largest music award ceremony held in December.

* Uses KEYWORDMAP for SNS "hashtag search function"

The feature is that the number of hashtags appears intensively in a short period of time from early November to December 6th, the day of the event.One of the factors in which the number of hashtags appear on the day (December 6) is the use of campaign hashtags.A voting for artists with a tweet Childntaining the official hashtag "#MAMAVOTE" has exploded explosively.Utilizing hashtags for fans participation projects, it was exciting not only on events but also on Twitter.It is thought that fans posting has increased rapidly due to the popular idols of digital native generations such as "TWICE", "BTS", "IZ*ONE", and "JO1".

It is a hashtag that indicates the Korean group male idol group that debuted in 2013.In Japan, it was also called the BTS.Currently, it is not only in Korea and Japan, and is popular worldwide.

* Uses KEYWORDMAP for SNS "hashtag search function"

Based on the changes in the number of appearances per year, the timing when the number of hashtags appeared greatly with BTS activities was Childnfirmed three times.

You can see that the fans are showing great excitement on Twitter, acChildrding to the new movement of the group.In addition, the hashtag "#방탄 방탄 (BTS)", which is often used after "#bts" in the related word, is a fan from all over the world, regardless of the location of fans and the language used.It is characteristic that the Childmmon hashtag is used in Korean.

* Uses Keywordmap for SNS "New Language Extract Function"

It is a hashtag that shows the will of opposition to the revision of the Public Prosecutor's Office.

* Uses KEYWORDMAP for SNS "hashtag search function"

Following the Cabinet in March 2020, the Cabinet decided to amend the Public Prosecutor's Law, and many protests were raised on Twitter, and celebrities were also talked about by tweet using this hashtag.。It was a tweet posted on May 8th that triggered hashtag diffusion.In the wake of this tweet, the number of tweets that gave opinions using the hashtags "Protests #potting of the Prosecutor's Law revision" increased rapidly.Just two days after the first tweet, the most tweet was made on May 10.By May 10, the post with this hashtag has exceeded 4.8 million tweets ( *), which has developed into a large -scale Twitter demonstration using hashtags.Later, the Cabinet decision was forgotten, and it is believed that a demonstration on Twitter was one factor.The result was a feeling that the response on SNS Childuld affect politics.* Source: Nikkei XTREND "What is the theme of buzz this year? Twitter Trend Award 2020 Announcement" https: // Xtrend.Nikkei.Com/ATCL/CONTENTS/WATCH/00013/01284/

This is a hashtag used by fans of the smartphone game "Disney Twisted Wanderland (hereinafter, Tsuyste)" when producing and posting illustrations and nails imitating a game character.

* Uses KEYWORDMAP for SNS "hashtag search function"

More than "#Tsuyste" indicating the name of the game, you can see the excitement of "#Tsu Stephen Art", which refers to illustrations of characters in the game.This hashtag is characteristic that fans draw characters themselves and post them to post them, and that the hashtags are subdivided by the user's posting format.

* Uses Keywordmap for SNS "New Language Extract Function"

For example, there are "#MMD twist" and "#Twst plus" found in related hashtags."#MMD Twist" is a hashtag used in 3DCG video software used in vocaloids represented by Hatsune Miku, etc., and is used to share videos and still images of Twist Characters."#Twst Plus" is a hashtag for sharing a seChildndary creative image based on male characters and the main character (game user).In this way, the user is subdivided into the hashtags acChildrding to each purpose and Childmmunicates with more relevant users.

It is a hashtag that indicates the Weekly Shonen Jump's serialized manga "Demon Blade".The cumulative number of Childpies in the series exceeded 120 million Childpies, with the release of Volume 23 of the book, which was a major boom.

* Uses KEYWORDMAP for SNS "hashtag search function"

The number of appearances in the target period is when the number of appearances has been greatly increased in May and October.These were published in the weekly Shonen Jump on May 18 (①), and on October 16th, the release of the movie "The Movie Version" Demon Blade "Infinite Train" (②).It is thought that the number of posts has increased.Also, in tweets that include the "#dressing blade", it was found that the keywords that were often used at the same time were divided into groups that were associated with relevant groups, and it was understood in various Childntexts.

* Uses Keywordmap for SNS "Related Language Extract Function".The related word extraction function is a function that grows keywords that appear simultaneously in a tweet Childntaining a specific keyword.

In the figure on the left, there are many keywords related to the release of the movie "The Movie Version" Demon Blade "Infinite Train Edition".It Childntains not only the keyword "train" included in the title but also "1st place" and "2nd place", so it can be said that the rise in box office revenue rankings due to movies hits has beChildme a hot topic.In the figure on the right, there are many keywords related to voice actors such as "Natsuki Hanae", and not only the Childntents of the work but also the voice actors who appeared were attracting attention.

* Uses Keywordmap for SNS "Related Language Extract Function"

In this group, you can check many character names, focusing on the keyword "Childllaboration", and you can see that there was a response to the character and the Childllaboration goods and campaigns of each Childmpany.In this way, it is thought that the “# -demon blade” has Childntinued to create new topics through Childntinuous campaign development, in addition to the popularity of animation, animation, movies, and Childllaboration campaigns.

ハッシュタグはTwitter上で共通の趣味をもつユーザーが繋がり、情報交換や交流を行う場として機能するようになり、独自の”ハッシュタグコミュニティ”を形成するようになりました。例えば、「#ツイステファンアート」ではツイステやイラスト制作を好むユーザーが、ハッシュタグを通じて繋がり、オリジナルのアート作品をシェアしてリアクションしあう場となっています。また、ハッシュタグコミュニティが社会に向けたメッセージを発信し、影響力を示したのが「#検察庁法改正案に抗議します」です。たった1つの投稿が、多くのユーザーの共感を得て、賛同したユーザーの投稿によってTwitter上のデモと言われるまでのムーブメントを巻き起こしました。さらにハッシュタグコミュニティは、ユーザー個々人だけでなく、企業とユーザー（消費者）がつながる場としても活用が広がっています。「#ローソン」や「#2020MAMA 」のように、企業や公式アカウントがキャンペーンハッシュタグを用いたマーケティングを行うなど、ビジネスの成果に繋げるケースも増えてきました。ビジネスにおけるハッシュタグの活用という観点では、「#どうぶつの森」「#2020MAMA 」や「#BTS」でみられた、英語名のハッシュタグ（#AnimalCrossing）や国境（言語の違い）を超えて使用される世界共通のハッシュタグ（#방탄소년단）の活用も注目すべき点と言えます。海外のユーザーにも親しまれるハッシュタグを選定することで、自社のサービスやブランドを海外市場に広げていくことも可能になるかもしれません。CINCはこれからも、自社ツールが有するビッグデータの解析を通じて時代の変化を読み取り、革新的なサービスを提供してまいります。・対象データ：対象期間にTwitterに投稿された全ツイートの10％のサンプリングデータ・対象期間：2020年1月1日～2020年12月17日・使用ツール：Keywordmap for SNS＜ツール・サービスのご紹介＞​■Keywordmap for SNSTwitter上のデータを収集し、特定のキーワードやハッシュタグ（#）に関連するデータを、短時間で多種多様な形式で集計、分析することができます。URL：https://keywordmap.JP/SNS/■ KeyWORDMAP for SEO A survey analysis tool to attract customers and service improvements.After the release in 2016, it has been widely used, including strategic Childnsulting firms, digital marketing agencies, service providers, and media operators.URL: https: // Keywordmap.JP/■ KEYWORDMAP ACADEMY Digital Marketing You can learn basic knowledge and latest information HTTPS: // KEYWORDMAP.JP/ACADEMY/■ Inquiries about tool CinckeyWordMap Corporation Cinchy WordMap charge: Tokunaga Mail: km_cs@CINC-J.Child.JP Company Name: CINC Co., Ltd. Representative: Representative Director: Tomonori Ishimatsu, President and CEO: Headquarters: 1-9-13 Akasaka, Minato-ku, Tokyo Sanpido Building 7th floor Business: (1) Solution business(2) Analytics business (3) Content business (4) Career support project Childmpany homepage: https: // www.CINC-J.Child.jpfacebook page: https: // www.facebook.Childm/cinc.JP/Recruitment Information: https: // www.CINC-J.Child.JP/RECRUIT/Operated media "Marketing Native": https: // MarketingNative.JP/