The unprecedented "tawashi boom" has arrived, and a scrubbing brush is flooded with orders | Press release of Amaze Plus Co., Ltd.

Popular on SNS. Waiting for one month in just one week after the release on August 10

After the release of Amaze Plus Co., Ltd. "Earpick scrubbing brush" on August 10, orders flooded mainly among men in their 40s who had work stress, and they sold out immediately. It has become a hot topic on SNS as one of the tools to eliminate the "ear fatigue" of modern people caused by long-term use of mobile phones and wearing earphones. We have received more feedback than expected. Amaze Plus Co., Ltd. (Headquarters Nagoya City CEO Ryoma Yamamoto), which operates the sleep-specialized site "Nelture" used by 880,000 people annually, is a long-established scrubbing brush shop Kozo Co., Ltd. (Kainan City, Wakayama Prefecture). ) To supervise and plan a scrubbing brush 🄬 for ear brushing. This product is the world's first earpick scrubbing brush that was born from the unique comfort of earpicks that many adults have been fascinated by the mysterious pleasure and the affinity of "tawashi" that has become a hot topic again in recent years. (Official sales page: https://nelture.com/lp/mimikaki/) Since the launch on August 10, word of mouth has spread on SNS mainly for men in their 40s who have stress in work and life, and 1 from the launch 2000 pieces for the first production are sold out in a week. Following last year's sleeping scrubbing brush, we have received feedback that convinced us of the arrival of the scrubbing brush boom, such as waiting for one month at the earliest.

Scrubbing brush for earpicks

■ Characteristics of earpick scrubbing brush ① The scrubbing brush has been used for washing dishes, and has the functionality of gently scraping off dirt without damaging the dishes. The 360 ​​° radial shape not only makes it easier to scrape earwax compared to conventional earpicks, but also improves the comfort of scraping "ear fatigue". (2) By alternately combining long and short scrubbing brush materials, you can moderately bully the inside of your ears. Since most of the autonomic nerves are gathered, the parasympathetic nerves dominate, and it makes you feel sleepy and warm. (3) A unique scrubbing brush material is selected exclusively for dry type earwax, which is said to account for about 80% of Japanese people. We pursued functionality as an earpick.

State of earpick

■ The beginning and birth of a scrubbing brush Making a scrubbing brush for earpicks means making the world's smallest scrubbing brush. Although it was repeatedly refused by multiple manufacturers as impossible, he researched materials and manufacturing methods many times. After a one-year development period, in addition to the spoon type, screw type, spiral type, and loop type, the fifth type, the first "sawashi type" in human history, was born. ■ From Japan to the world We want to protect traditional craftsmanship by stopping the modern scrubbing brush with various ideas. In order to convey the new charm of scrubbing brushes that Japan is proud of, based on the philosophy of "NO TAWASHI, NO LIFE", the company's scrubbing brushes for sleeping and earpicks are not limited to luxury department stores and variety shops in Japan, but also from all over the world. In response to the offer, we are currently strengthening our production line as the largest production system ever. Official sales page: Pre-sale on sleep specialty site Nelture https://nelture.com/lp/mimikaki/ (or search for "earpick scrubbing brush") You can experience the world's first earpick scrubbing brush. ■ Overview of earpick scrubbing brush Name: Earpick scrubbing brush Price: 1,850 yen (excluding tax) Size: Length 92 mm x Width 7 mm x Width 7 mm Release date: August 10, 2018

Long-established scrubbing brush shop Kozo Co., Ltd.

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